When you talk about media IN schools, it involves policies regarding the use of social media in the classroom. It focuses on the development of social media in order to support teaching and learning to connect with a bigger audience. It tackles prevention strategies to regulate the students’ use of social media. Cyber bullying, network security, and institutional transparency are among the issues that the teachers have to deal with, along with the students’ use of social media in schools.
On the other hand, when you talk about social media FOR schools, you talk about telling stories and getting the administrators, teachers, students, parents, and community to spread these stories. In storytelling, the schools find and filter information, and then organize and present the information for their stakeholders to share your stories.
Why Do You Need to Share?
There are five main reasons why people share. These are based on The New York Times Customer Insight Group:
- To feel connected
- To define themselves
- To entertain
- To support a cause
- To build and cement relationships
Who and What to Share?
For students, they can share their own learning. Thus, they can document their journey to learning using visible and accessible digital portfolios.
Teachers should also share their own learning using their own portfolio. They can also impart their professional development like the conferences they attended, professional readings, online learning, and many others. Moreover, they can communicate student learning by sharing student work and other pieces of evidence of learning to further teaching.
Administrators can impart their own learning by being models to their faculty and students. Share to the global audience the bright spots of teaching, learning, and innovation in their schools. Reveal the school initiatives. Be the lead storyteller of your school.
Lastly, the community can share school experiences and events. It is, in fact, the best marketing tool for any brand — the positive experiences of the community as regards the school.
How to Choose Shareable Content
Here are some tips:
Make the Title Captivating
The title should capture the reader’s interest so he can share it with his own network.
Make the Content Relevant, Timely, and Useful
Who is your audience? What you will share must be relevant to them.
Include Images, Videos, and Other Visual Content
Nothing can be more boring than a long paragraph of 10 sentences without any breaks and photos. The brain processes visual content at a rate much faster than it does with text. So whether you are reporting on numbers or finances, include some graphs, circles, and lines to make it catchy. Infographics are very common these days; you can add them to your content. You can also use memes or include high-quality photos and short visual clips.
Your Content Should Provide Some Sort of Added Value to Your Potential Audience
Do not simply cut and paste an article from another site. Curate. Filter information. Add perspective.
Appealing to the Emotions is a Strong Way to Encourage Stakeholders to Share Content
Ask yourself, what matters to the parents? What do the teachers care about?
Make Your Content Easily Shareable
Making your content available on different platforms is the way to do this. Embed social media buttons in your posts to make your content easily shareable.
Shareable Content Defines People
Think about yourself. What are the posts that you usually share? These are the posts that define you or those that you want others to see you in, right? If your content supports the vision of your school, it is most likely shareable.
Using social media FOR schools is a way to make people know more about what you are as an institution. It is about sharing the best practices of teaching and learning in your school. It is about making quality content for others to share. If you want to advance the status of your school as an institution, this is one thing that you should seriously consider.
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