Businesses are not always about succeeding in a sales pitch, but they are also about repeat customers and gaining customer referrals.
Customer referrals are like affirmations that your business is good and that people trust you. If a former client refers you to their associates, it only means that they want the same satisfaction, commitment, and quality service they get from you for their associates.
This is a big deal. Remember, customers are your number one source of marketers. They are your external front liners. Therefore, one successful referral can lead to another customer referral and so on and so forth; and when you do a great job, this cycle will never end. Cash flow, sales, and business growth won’t stop either.
Referrals offer instant business brand and credibility. Now that you know the magic of customer referrals, here are tips on how to get high-quality referrals.
Start with your front liners
A great product is not sufficient to satisfy customers these days. It has to be accompanied by quality and world-class customer service, which is why training your sales persons in how to deliver this is a must. Make sure that your front liners are courteous, respectful, knowledgeable, and on board with the company’s goal.
Invest in upgrading your business
Customers these days are so fast tracked that they also want the same level of convenience and accessibility from your service. This means you also have to match their level of customer service expectations. If this means you have to upgrade your online customer service, create and maintain a social networking account, do constant newsletters, provide sales discounts, and more, then you have to do so.
Offer Referral discounts
We can’t help it, but some clients want something in return for their efforts of referring you to others. This is where customer referral incentives come into play. It doesn’t have to be monetary. A simple five to ten percent discount on your product and services can suffice. A free subscription or offer for a certain period is another way to encourage clients to refer you.
Use web-based referral forms
Don’t you feel violated when you receive unsolicited marketing from a company without you knowing that you have been referred by a colleague or a friend? For ethical purposes, even if your client has referred someone, it is still best to ask permission from the person that they referred you to. Sending them a simple email, or a message on their phone or social media account, means a lot.
Provide referral appreciation
Compensation and incentives are not enough to let your client know that they are appreciated. Let them know how valuable their business is and that the time and effort that they put in promoting and marketing your business is well appreciated and accounted for. A simple thank you email or message will suffice. Just make sure that the message sends a clear and sincere appreciation for their business.
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