Work and Career

How Blogging Can Drive your Freelance Business

Like any freelancing business, you probably don’t have that big of a budget for your marketing or advertising campaigns. Did you know that you don’t need to spend thousands of dollars to run an effective online campaign? You can just create a blog. Yes, that’s right. Here are the many ways blogging can drive your freelance business.

Blogging Can Help You Establish Yourself as an Expert in Your Field
It can help you build your credentials and establish yourself as an authority on something. Do you have something that you love and are passionate about? Write about it! When you love what you write about, it results in better and more effective writing.

Write about case studies. Create helpful guides. Blog about different how-to lists. These are great ways to keep your posts informative yet engaging for your readers. When your audience engages with you, seeks your advice, or asks you for a recommendation for something, that’s how you know you’ve become an expert in your field.

Blogging Can Help You Get Feedback
And, the more feedback that you get, the better you will become at what you do. Treat your blog as your product and your playground. Make sure that you deliver only your best work, while still leaving room to practice, experiment, and learn some more.

Keep the posts consistent. Update your blog regularly so that your readers will have something new to read each week. This is one effective and easy way you can build a relationship with them. If your readers — who are also your potential clients — like what they read, they will not hesitate to reach out and hire you!

Blogging is an Effective and Inexpensive Form of Advertisement
Blogging can drive more traffic to your site, which means more people having the chance to read and see your work. With blogging, there’s also a higher percentage of inbound links and indexed pages. In short, the more people see your work on search engines and on social media, the more chances you have of landing new clients!

Show off your writing skills, your knowledge, your wit, and your humour, while also subtly advertising the services that you provide. Make sure that your posts have strong and exciting titles, and that your content is not fluff. Write about what you love, and your words will eventually open doors for you.

Blogging Can Help You With Your Search Engine Rankings
Keeping your blog content focused on SEO can be extremely helpful, but remember that readers get turned off by too many keywords in a post. What readers are after is great content. Keep the keywords to a minimum, and only use keywords that are relevant to your niche or your topic. Decide on keywords that have the lowest competition and a fairly good amount of monthly Google searches.

Blogging Can Put a Human Face to Your Freelance Business
Wouldn’t you rather read a post that feels light and entertaining than something too corporate and impersonal? Readers like posts that are personal and positive. They like reading something that’s written in a conversational, humorous, and informal style. This will encourage them to connect and reach out to you. Engage with your readers and invite them to leave comments, share their thoughts, or share your post in their social media. Remember, word of mouth is always great for your freelance business.

Rouselle Isla

Contributor at Kami
Rouselle Isla

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